21+ Amazing Online Shopping Statistics 2024

Online shopping has transformed the way people purchase goods and services, becoming a dominant force in global retail.

In 2024, e-commerce is expected to sur $6 trillion in global sales, reflecting the shift toward digital shopping experiences. From fashion and electronics to groceries and household items, consumers are increasingly turning to the internet for convenience, variety, and competitive prices.

This article explores the latest online shopping statistics, highlighting key trends, growth projections, and consumer behaviors that define the e-commerce landscape today. Whether you’re a business owner, a marketer, or simply curious about the state of online shopping, these insights will help you understand the current market dynamics and the future of digital retail.

Online Shopping Facts

• Global Online Shoppers: The number of online shoppers has grown from 1.92 billion in 2019 to 2.71 billion in 2024 (Source).
• Global E-commerce Market Size: The market size has increased from $3.53 trillion in 2019 to over $4.1 trillion in 2024 (Source).
• U.S. Online Shopper Penetration: The percentage of online shoppers in the U.S. has risen from 69% in 2019 to 80% in 2024.
• Number of E-commerce Stores Worldwide: There are now approximately 25 million e-commerce stores globally, up from 12–24 million in 2019.
• Average Monthly Revenue for E-commerce Sites: On average, an e-commerce site earns nearly $500,000 in monthly revenue by the end of its first year in business, compared to $330,000 in 2019.
• Top Product Category: Fashion remains the most popular category, with 65% of online shoppers purchasing fashion products, up from 61% in 2019.
• Gender Distribution: 75% of women shop online, compared to 70% of men.
  (In 2019: 72% women, 68% men.)
• Global Retail E-commerce Sales: Total global retail e-commerce sales have sured $4.1 trillion in 2024.
• Projected Online Purchase Share by 2040: It is still predicted that over 95% of all purchases will be made online by 2040.

2024’s Online Sales Statistics You Need to Know

As of 2024, online shopping continues its robust growth, solidifying its position in the global retail landscape. Here are some key statistics highlighting this trend:

1. Global E-commerce Sales: Retail e-commerce sales are projected to sur $6.3 trillion worldwide in 2024, up from $5.8 trillion in 2023.
   (Source: Statista)
2. Online Shopper Population: The number of online buyers globally has reached approximately 2.71 billion, marking a 2.7% increase from the previous year.
   (Source: Inbeat)
3. E-commerce Share in Retail: Online purchases are expected to for 20.1% of total retail sales in 2024, with projections indicating a rise to 22.6% by 2027.
   (Source: Sellers Commerce)
4. Number of E-commerce Stores: There are over 26.6 million e-commerce stores operating globally, reflecting the sector’s expansive growth.
   (Source: Sellers Commerce)
5. Average E-commerce Revenue: An average e-commerce site is estimated to generate approximately $330,000 in monthly revenue by the end of its first year.
6. Popular Online Shopping Categories: Clothing and electronics remain the most purchased items online, with spending in these categories exceeding $1.3 trillion in 2023.
   (Source: AMZScout)
7. Demographics of Online Shoppers: In the U.S., 43% of consumers purchase clothing online, making it the most popular category.
   (Source: Statista)
8. Future Projections: By 2040, it’s anticipated that over 95% of all purchases will be conducted online, underscoring the enduring shift towards e-commerce.

These statistics illustrate the dynamic evolution of online shopping, highlighting its increasing significance in the global economy and its impact on consumer behavior.

Global Online Shopping Statistics

9. Global Online Buyers in 2024

• The number of online buyers worldwide has reached 2.71 billion in 2024, a 2.7% increase from the previous year.
  (Source: Oberlo)

10. Projected Global Online Shoppers

• By 2025, the number of online shoppers is expected to hit 2.77 billion globally.
  (Source: Oberlo)

11. Online Shopping in the U.S.

• In 2024, around 266 million Americans (79% of the population) shop online.
  (Source: Capital One Shopping)

12. Global Retail E-commerce Sales

• Retail e-commerce sales are estimated to sur $4.1 trillion in 2024.
  (Source: Statista)

13. Frequency of Online Shopping in the U.S.

• 41% of U.S. consumers shop online at least once per week in 2024.
  (Source: Exploding Topics)

14. Mobile Shopping Accessibility

• The increasing use of mobile devices has further boosted online shopping, making it more accessible than ever.

15. E-commerce Growth

• The surge in online shopping is driven by technological advancements and expanded internet access worldwide.

These statistics highlight the continued growth and transformation of the e-commerce industry, shaping the future of global retail.

Online Shopping Deals

16. 2.71 billion people worldwide shop online in 2024, reflecting a 2.7% increase from the previous year.
    (Source: inbeat.agency)
17. 80% of millennials in the US now conduct the majority of their shopping online, up from 60% in 2019.
    (Source: businessdasher.com)
18. 56% of millennials use smartphones for online shopping in 2024, a rise from 36% in 2019.
    (Source: businessdasher.com)
19. 90% of households in the US used coupons in the past year, showcasing consistent consumer interest in discounts.
    (Source: capitaloneshopping.com)
20. 67% of shoppers used digital coupons in 2023, compared to 59% who relied on physical coupons.
    (Source: capitaloneshopping.com)

These updated statistics highlight the rapid growth of online shopping and the strong influence of mobile shopping and digital incentives.

Online Shopping vs In-Store Shopping: Stats & Facts

In 2024, the global online shopping landscape has continued its robust growth, with several key statistics highlighting this trend:

21. Global Online Buyers: The number of online shoppers worldwide has reached approximately 2.71 billion, marking a 2.7% increase from the previous year. This figure is projected to rise to 2.77 billion by 2025.
    (Source: Inbeat)
22. E-commerce Share of Retail Sales: Online purchases now for 20.1% of all retail transactions globally, with expectations to climb to 22.6% by 2027.
    (Source: Sellers Commerce)
23. Number of E-commerce Stores: There are over 26.6 million e-commerce stores operating worldwide, reflecting the sector’s expansive growth.
    (Source: Sellers Commerce)
24. Consumer Preferences: In the United States, 56.6% of consumers prefer online shopping over in-store experiences, a 10% increase since 2020.
    (Source: Business Dasher)
25. Holiday Shopping Trends: During the 2024 holiday season, a majority of U.S. shoppers favored online platforms for their purchases, with in-store shopping ing for a smaller proportion.
    (Source: Statista)

These statistics underscore the accelerating shift towards online shopping, driven by consumer preferences for convenience and the expansive reach of e-commerce platforms.

Wrap-Up

Online shopping continues to grow in 2024, with global e-commerce sales expected to exceed $6.54 trillion. Consumers are increasingly choosing convenience, making digital shopping a long-term trend.

If you’re running or planning to launch an online store, the market’s rapid growth presents a huge opportunity. With millions of e-commerce stores already thriving, now is the perfect time to build your online presence.

The rise of mobile devices and easy access to the internet make online shopping more accessible than ever. The future of shopping is digital, and it’s the right moment to take advantage of this trend.

Happy shopping!